Tactical Advice for Nonprofits: 6 Actionable Steps to Strengthen Fundraising & Impact
Tactical Advice for Nonprofits: Lessons You Can Apply Today
Erica’s episode is filled with powerful, practical insights that nonprofits can use immediately. Here are the most important actions you can take — and how they translate into meaningful growth for your mission.
1. Prioritize Recurring Giving (It’s Your Most Predictable Revenue)
Recurring donors stay longer, give more over time, and stabilize your budget.
Erica’s team saw a 17X ROI from recurring giving matches — proof that small, consistent gifts build long-term sustainability.
What to do now:
Add a “Make it monthly” default option to every donation page.
Create a simple recurring-giving message you use everywhere.
Send a special welcome email to recurring donors (brand it, make it heartfelt).
How twobu.co can support you:
We help build donor journeys, automated emails, and messaging that increase recurring conversions.
2. Make It Easy for Donors to Find “Their” Cause
Donors take an action when they feel personally connected. Erica emphasized how important it is to help people discover the work that aligns with their values.
What to do now:
Make sure that your mission statement is written in plain, emotional, human language.
Add “Why this matters” stories on your website and social channels.
Use category-based storytelling (programs, impact themes, community outcomes).
How twobu.co can support you:
We clarify complex missions, refine messaging, and build brand stories that resonate deeply.
3. Leverage Power Hours, Matches & Momentum Moments
Colorado Gives Day thrives on urgency and collective energy. Your organization can apply this, even outside of Colorado Gives Day.
What to do now:
Host your own “Power Hour” during a campaign.
Partner with a donor to create a match challenge.
Build 24–48 hour micro-campaigns focused on one specific outcome.
How twobu.co can support you:
We design campaign concepts, visuals, messaging, and rollout plans that maximize urgency and conversions.
4. Use Technology to Remove Friction From Giving
People give more often when the process is intuitive and fast.
What to do now:
Check your donation form for friction (too long, confusing, outdated?).
Add Apple Pay / Google Pay if possible.
Add a QR code to events, print materials, and social posts.
How twobu.co can support you:
We audit your digital experience and help create cleaner, more effective donor flows.
5. Tell Real Human Stories (Not Just Statistics)
Erica’s story about her stepfather is unforgettable — because it’s human. People give to people, not just numbers.
What to do now:
Share stories from clients, volunteers, or staff.
Open with emotion; back it up with data.
Use photos or short videos to deepen the connection.
How twobu.co can support you:
We craft storytelling frameworks, gather stories ethically, and turn them into campaigns that move people to action.
6. Build Year-Round Engagement, Not Just Year-End Giving
Sustainability comes from consistency. Your donors should hear from you all year, not only during appeals.
What to do now:
Send monthly mission updates (shorter = better).
Highlight one impact story each month.
Repurpose podcast-style content for social to keep people connected.
How twobu.co can support you:
We build editorial calendars, messaging guides, and done-for-you content that keeps your audience engaged all year.