twobu.co Origin Story

When Keri met Jill

Keri and Jill didn’t just meet at a nonprofit, they collided with purpose. Jill, the board president, helped make the call to bring Keri in to lead the organization’s rebrand, marketing, and fundraising strategy.

Working side-by-side on campaigns, community outreach, and fundraising, we noticed something. We were surrounded by the untold stories of extraordinary people doing extraordinary good … so we started Two Brave Unicorns, a podcast to highlight the companies, nonprofits, and people making a difference in the world.

We soon realized that purpose-driven work deserves louder, clearer, more compelling storytelling. That’s when twobu.co was born. An impact-focused, results-driven creative and growth agency built for the mission-driven. We wanted to create a place where strategy meets heart, where imagination meets precision, where purpose becomes momentum.

A partnership forged in service, sharpened through collaboration, and fueled by a shared belief that world-changers deserve legendary storytelling.

twobu.co
Origin Story

When Keri met Jill

Keri and Jill didn’t just meet at a nonprofit, they collided with purpose. Jill, the board president, helped make the call to bring Keri in to lead the organization’s rebrand, marketing, and fundraising strategy.

Working side-by-side on campaigns, community outreach, and fundraising, we noticed something. We were surrounded by the untold stories of extraordinary people doing extraordinary good … so we started Two Brave Unicorns, a podcast to highlight the companies, nonprofits, and people making a difference in the world.

We soon realized that purpose-driven work deserves louder, clearer, more compelling storytelling. That’s when twobu.co was born. An impact-focused, results-driven creative and growth agency built for the mission-driven. We wanted to create a place where strategy meets heart, where imagination meets precision, where purpose becomes momentum.

A partnership forged in service, sharpened through collaboration, and fueled by a shared belief that world-changers deserve legendary storytelling.

Keri Cotterman, Co-Founder & CEO of twobu.co, is the kind of marketing strategist who walks into a room and immediately finds the story everyone else missed. A nonprofit champion and brand builder, she’s known for transforming concepts into immersive experiences and campaigns that connect on a human level.

But Keri’s superpower goes beyond creativity. She brings a sharp technical edge to every project. With deep experience supporting nonprofits, startups, emerging technologies, and innovation-focused organizations, she has a rare ability to translate complex scientific, technical, and engineering solutions into clear, compelling narratives that funders, partners, and customers can actually understand. Whether she’s supporting founders in Tech, aerospace, defense, or cutting-edge SaaS, or nonprofits, Keri bridges the gap between brilliant ideas and the audiences they’re built to serve.

From planning unforgettable events to crafting personalized, wildly creative campaigns, Keri shows up with heart, strategy, and just enough edge to keep things interesting, delivering storytelling that resonates and strategy that drives real momentum.

Jill Holmes, Co-Founder & COO of twobu.co, is a former television executive turned nonprofit leader with a talent for elevating the conversations. Known for her sharp wit, big heart, and producer’s instinct for what moves people, Jill blends creativity with precision to shape stories, strategies, and experiences that leave a lasting mark.

Before stepping into the nonprofit world, Jill built her career in entertainment, developing and producing content for major networks and guiding projects with complex timelines, high stakes, and even higher expectations. That background sharpened her ability to spot strong stories, manage intricate details, and bring big visions to life without losing the magic in the process.

Jill’s transition into nonprofit leadership added another dimension to her expertise. As a long-time board member and board chair, she has firsthand experience navigating organizational needs, fundraising complexities, and community impact, giving her a rare 360-degree understanding of how missions succeed (and why they sometimes don’t).

Embed Block
Add an embed URL or code. Learn more

Keri Cotterman, Co-Founder & CEO of twobu.co, is the kind of marketing strategist who walks into a room and immediately finds the story everyone else missed. A nonprofit champion and brand builder, she’s known for transforming concepts into immersive experiences and campaigns that connect on a human level.

But Keri’s superpower goes beyond creativity. She brings a sharp technical edge to every project. With deep experience supporting nonprofits, startups, emerging technologies, and innovation-focused organizations, she has a rare ability to translate complex scientific, technical, and engineering solutions into clear, compelling narratives that funders, partners, and customers can actually understand. Whether she’s supporting founders in Tech, aerospace, defense, or cutting-edge SaaS, or nonprofits, Keri bridges the gap between brilliant ideas and the audiences they’re built to serve.

From planning unforgettable events to crafting personalized, wildly creative campaigns, Keri shows up with heart, strategy, and just enough edge to keep things interesting, delivering storytelling that resonates and strategy that drives real momentum.

Jill Holmes, Co-Founder & COO of twobu.co, is a former television executive turned nonprofit leader with a talent for elevating the conversations. Known for her sharp wit, big heart, and producer’s instinct for what moves people, Jill blends creativity with precision to shape stories, strategies, and experiences that leave a lasting mark.

Before stepping into the nonprofit world, Jill built her career in entertainment, developing and producing content for major networks and guiding projects with complex timelines, high stakes, and even higher expectations. That background sharpened her ability to spot strong stories, manage intricate details, and bring big visions to life without losing the magic in the process.

Jill’s transition into nonprofit leadership added another dimension to her expertise. As a long-time board member and board chair, she has firsthand experience navigating organizational needs, fundraising complexities, and community impact, giving her a rare 360-degree understanding of how missions succeed (and why they sometimes don’t).

twobu.co Values

twobu.co

Values

  • Purpose First - Always!

    We believe meaningful work starts with meaningful intention.

    We live this by grounding every strategy, campaign, and story in the mission at the heart of the organization, never the noise around it.

  • Impact Over Everything

    If it doesn’t move people or move the mission forward, it doesn’t make the cut.

    We live this by measuring our success in real outcomes: clarity, engagement, growth, and the momentum your mission gains because of our partnership.

  • Integrity or Bust ... Seriously!

    Great work means nothing if it’s not backed by truth, transparency, and respect.

    We live this by being honest partners, keeping our word, and making decisions that honor your mission and the communities you serve.

  • Creative Bravery

    We don’t play small. We imagine boldly and create fearlessly.

    We live this by pushing ideas beyond the expected, taking smart risks, and crafting work that stands out, speaks up, and sparks connection.

  • Partners Not Clients

    We believe the best work is built through trust, empathy, and real collaboration.

    We live this by listening deeply, showing up fully, and treating your mission like it’s our own. We believe in partnerships, period.